Overspend
Catch campaigns or accounts spending faster than planned before the client asks why budget disappeared early.
PPC account monitoring for agencies and paid media teams.
Turn campaign risks into visible incidents.
Monitor delivery, pacing, spend, CPA, and conversions across active ad accounts, then route incidents to Slack, email, and your activity feed.
No credit card required during beta. Google Ads and TikTok Ads available now. Meta Ads in beta.
#paid-media-alerts
Slack delivery
App09:01 AM
Warning alert
View alertCTR dropped to 0.82% against your 1.10% threshold.
Account
Google Ads - Wachr Launch US
Connect the platforms you manage.
Route alerts where your team already works.
What to monitor
Manual PPC account checks break down when every client has different risks.
Wachr is built for teams that already know what they should be checking, but cannot depend on repeated manual reviews across every account, platform, spreadsheet, and Slack thread.
CPA spikes
Flag acquisition costs moving above target so the team can investigate before performance review time.
Campaigns stopped converting
Identify when spend continues but conversions go to zero, whether the issue is delivery, tracking, or both.
Budget pacing issues
See when pacing runs too hot or too slow across managed accounts without relying on manual morning checks.
No shared visibility
Replace scattered manual checks with a shared incident feed the whole team can see, track, and resolve.
Features
Turn ad account performance signals into incidents your team can resolve.
Every part of Wachr is designed to make incidents easier to detect, route, review, and resolve across active paid media accounts.
Incident #1048
CPA increased above target
Google Ads - Wachr Launch US
Current CPA
$142.40
Target CPA
$110.00
Triggered
09:01Acknowledged
09:03Resolved
09:21Shared incident workflow
Every alert becomes an incident with status, severity, context, and history. Separate triggered, acknowledged, investigating, and resolved incidents instead of losing context in chat threads.
Alert rule
CPA above target
Google Ads - Wachr Launch US
ConditionCPA > $110.00
WindowLast 7 days
CriticalDailySlack + Email
Last evaluated: Today, 09:00Edit rule
Custom alert rules
Define thresholds around spend, CPA, conversions, delivery, pacing, and other signals your team already watches.
TikTok Ads
ConnectedMonitor campaign delivery
Google Ads
ConnectedPerformance and incident thresholds
Cross-platform ad monitoring
Keep active accounts under watch from one place instead of depending on manual checks inside each platform.
#paid-media-alerts
LIVE
Wachr Alert
APP09:01Critical alert: CPA increased above target
Google Ads - Wachr Launch US
Current CPA
$142.40
Target
$110.00
Critical
View alert
Slack-native notifications
Route incidents into the channel where the paid media team already coordinates work and follow-up.
Activity
All eventsBudget pacing warning opened
Google Ads - 09:04
Owner acknowledged incident
Slack - 09:07
Issue resolved and logged
Activity - 09:21
Activity history
Keep a timestamped feed of what triggered, what normalized, and what still needs attention across the workspace.
Monitoring workflow
A PPC monitoring layer built for shared incident response.
Wachr should not feel like another passive dashboard. It should tell the team what happened, where it happened, who saw it, and whether it was resolved.
Connect your ad platforms
Start with the accounts your team actively manages and make them available for scheduled monitoring.
Create alert rules
Define the risk, threshold, time window, severity, and frequency around the signals that matter.
Get notified in Slack or email
When a condition triggers, Wachr routes the incident with the account, platform, threshold, and current value.
Track and resolve incidents
Use activity history and status changes so the team knows what was seen, what is in progress, and what is closed.
Founder plan
Start with the risks your team already checks manually.
Connect your first accounts, create rules for the campaign risks you care about, and route triggered incidents to Slack, email, or your Wachr activity feed.
FounderLimited
Founder rates lock in early
Freeduring beta
Join now to secure founder pricing before paid plans launch.
For teams that need a shared incident workflow across paid media accounts.
12 active alerts
5 workspace members
Google Ads and TikTok Ads live
Slack and email alerts
Meta Ads early access
Priority support
FAQ
Frequently asked questions
The key things teams want to confirm before moving monitoring into Wachr.
Wachr monitors account-level performance signals such as delivery, spend, pacing, CPA, CPC, CTR, conversions, and account health. The goal is not to show every possible metric, but to create incidents when a condition needs attention.
Detect account issues before they become client problems.
Start with the account conditions your team already reviews manually, then give them a cleaner way to detect, route, and resolve incidents together.
Get beta accessNo payment required during beta. Founder rates lock in before beta closes.